Referral Lab for Orthodontics
GP referrals drive your pipeline, but DTC aligners and in-house ortho are stealing share. Referral Lab gives you complete visibility into which GP relationships actually produce starts - and which ones are slipping to competitors.
The Problem
Getting the consult is only half the battle. Converting it to a start - and knowing which GPs send patients who actually start - is where the real production lives.
Your PMS tracks appointments. But do you know your consult-to-start ratio by referring GP? By treatment coordinator? By month? A GP who sends 10 consults that all start is worth more than one who sends 30 that don't. Without this data, you're optimizing the wrong number.
SmileDirectClub may be gone, but GPs offering in-house clear aligners are the new threat. Patients who would have been referred now stay in the GP's chair. You need to know which GPs are shifting - before your consult volume drops.
Long treatment timelines mean today's referral trends won't show up in production for a year or more. A GP who stopped referring six months ago still has active patients in your chairs - masking the decline until it's too late.
How It Works
Referral Lab tracks the entire ortho patient journey from GP referral through consult, case presentation, and treatment start - so you optimize what actually drives production, not just what fills your waiting room.
Purpose-Built Features
Every feature designed for referral-driven specialty practices - not retrofitted from a GP tool.
Rank referring GPs not just by consult volume, but by start rate and production value. A GP who sends 10 patients that all convert is worth more than one who sends 30 that shop around.
Track real consult-to-start conversion - not inflated "case presented" numbers. See your actual start rate by treatment coordinator, referral source, and case type so you know exactly where to improve.
Automated alerts when a referring GP's consult volume drops below their baseline. With 18-24 month treatment cycles masking trends, catching a GP shift in weeks instead of quarters protects next year's starts.
Balance new patient consult days with bonding appointments and active patient visits based on actual referral flow. Keep your start pipeline full without sacrificing active patient care.
"We thought our top GP was our best source. Referral Lab showed us their consult-to-start rate was 22%. A smaller GP was converting at 85%. That changed everything about how we invest in relationships."- Orthodontist, Multi-Location Practice
Join 400+ specialty practices using Referral Lab to protect referral relationships and grow production.
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Purpose-built software for referral-driven dental specialists. Track every referral. Measure every case. Score every relationship.